Smart. Glamorous. Hard Working. Breastfeeding.

More than beauty and brains, Daphne Oseña-Paez, Patricia Bermudez-Hizon, and Iza Abeja have something else in common. Breastfeeding. And these smart, glamorous, and hardworking breastfeeding advocates have decided to educate the public with billboards that will be seen all over Metro Manila.

Beauty, Brains & Breastfeeding Inc. (BBB) stressed that only 34% of Filipina mothers have exclusive breastfed their babies in the first 6 months of life. Moreover, based on UNICEF statistics, BBB also says that nearly 50% of all Filipina moms depend on artificial milk in varying degrees.

The group wants to correct misconceptions that prevent Pinay moms from breastfeeding their babies. BBB informs all moms that:

• Exclusive breastfeeding in the formative first six months of an infant is NOT a hindrance to a mother’s professional or personal goals;
• Exclusive breastfeeding is a commitment to give one’s child with life-nourishing food and a good start in life; to think of breastfeeding as only for the poor should be dismissed immediately;
• Continued breastfeeding DOES NOT cause a woman’s breasts to deform, sag or make her look haggard and unattractive; and
• The act of breastfeeding in public places is not an act shame and therefore should be encouraged.

Five of these billboards will be set up along MIA Road in Pasay City, PHILCOA Quezon City, and on the DILG Building in EDSA. A few more billboards will be up soon in other sites.


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