Two Ways To Enjoy The Magic of Movies at SM Cinema

When we talk of the magic of the movies, we are not only referring to unforgettable films, but also the amazing experience we have watching these in theaters. While home entertainment has become part of our lives, there is nothing like viewing films with family and friends in cinemas with wall to wall giant screens with state of the art picture quality and a world-class sound system.

And the good news is that SM Cinema has innovative ways of enhancing the movie experience at its IMAX and Director’s Club Cinema in select SM Cinemas nationwide. More than that, these two very different types of cinemas cater to the tastes of two very different types of moviegoers.


With an exciting line-up of blockbuster, adventure films such as Teenage Mutant Ninja Turtles: Out of the Shadows and Finding Dory this June, SM Cinema invites you to the world’s most immersive movie experience at IMAX and to indulge in the comfort of your personalized theatre at Director’s Club Cinema.

If you like an over the top, larger than life movie experience, IMAX Theatres are for you. Located at SM Aura Premier, SM Mall of Asia, SM Megamall, SM City North EDSA, SM Southmall, SM City Clark, SM City Cebu and SM Lanang Premier, it offers the world’s most riveting and innovative movie-going experience.

Whether 2D or 3D, IMAX’s state of the art dual projection system delivers crystal clear, life-like images that create a visual feast so real, as if the moviegoers are part of the movie. Combining it with IMAX’s digital re-mastering enhancement process, which enhances hundreds of details in every frame of the movie, the images are 60% brighter and 40% greater in contrast than any other regular cinema.

With its wall-to-wall, ceiling-to-ceiling curved screen, IMAX fills even the viewers’ peripheral vision with increased viewing angles up to 70 degrees - regular cinemas only show 54 degrees on average - so fans get to see more of the entire movie set. Spacious private spaces are also rewarded to IMAX moviegoers -- from the guests’ very own ticket booth to their own snack counter.

If you prefer small, intimate private screenings with friends or colleagues, the Director’s Club Cinema is for you. Located at the SM Mall of Asia, SM Aura Premier, SM City BF Parañaque, SM Megamall and SM Seaside City Cebu, it is your dream escape into a world where you are the movie star.

With only 40-50 seats per theatre, the Director’s Club Cinema is a perfect retreat from jam-packed movie houses. Yet, screen size of each room equals that of a regular cinema, the Dolby sound system creates powerful, moving audio through their overhead speakers. With its very own concierge and lobby, you are sure to enjoy the exclusivity offered only to Director’s Club Cinema guests.

It’s the best way to avoid large crowds and indulge in a luxurious movie experience at your very own private theatre. Here, you can sink into your personal and plush leather recliner, and enjoy a complimentary bowl of freshly popped popcorn. If still craving for a movie snack, you can select from a specially created menu for Director’s Club Cinema guests – a quick push of a button summons your own butler to receive and conveniently deliver the order to your seat -- all while watching the movie of your choice.

Expand your movie horizons at the IMAX Theatres or step into luxury cinema at the Director’s Club Cinema, and enjoy the innovative and personalized theatre experience at SM Cinemas. Purchase your tickets now at www.smcinema.com or dial 470-2222 for more information. Follow and like SM Cinema on twitter @SM_Cinema or on facebook at facebook.com/SMCinema.

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