Lazada is the first to bring the shopping festival concept to Southeast Asia
"As the first eCommerce player to bring the shopping festival concept to Southeast Asia, we continue to break new ground and accelerate the region's progress in eCommerce. We are proud to see that Lazada has made 11.11 one of the key industry growth drivers in Southeast Asia, changing the way people shop and the way sellers do business." said Ray Alimurung, Lazada Philippines' Chief Executive Officer.
Ray Alimurung, Lazada Philippines CEO |
Neil Trinidad, Lazada Philippines' CMO |
What to expect this 11.11
Speaking of creating engaging shopping experiences for customers, Lazada not only made sure that customers shop conveniently but also enjoy their time in the Lazada app.
For example, the Lazada Image Scan makes it easy for customers to just snap or upload a photo of a product they want to buy and the app will suggest items that may be the exact product they're looking for or something close to that.
Then, there's the Magic Mirror that sports Lazada's AR Technology. It was really very helpful for me to choose what shade of lippie to buy after "trying it on" my lips through Magic Mirror.
And of course, there are now games within the Lazada app where customers can achieve coins and vouchers as rewards.
Lazada also shared their latest innovation in shoppertainment with GUESS IT!, a 4-hour interactive live stream in-app game show that aired across six markets on November 4. The event set a new live streaming record for Southeast Asia with more than 1.1 million views! Hosted by Sam YG, it featured Mimiyuuuh, David Guison, Bangs Garcia, and Kimpoy Feliciano who competed to answer fun trivia questions and guess the price of select items.
Top Deals and Exclusive Offers to look out for this 11.11
Enjoy discounts f up to 95% off all throughout the day, 11M+ vouchers up for grabs from your favorite local and international brands and sellers. Don't forget to set your alarms at 12 midnight as the biggest discounts will come your way from 12 a.m. to 2 a.m. and 12 p.m. to 2 p.m.
Lazada Super Show - The First Interactive Livestream Countdown Concert
In partnership with ABS-CBN, the Lazada Super Show will be broadcast on TV and live-streamed on the Lazada app on November 10, 2019 at 10:30 p.m. The show will be hosted by Vice Ganda, Billy Joe Crawford, Karylle, and Mimiyuuh. Plus, it will have performances from James Reid, Maja Salvador, Mayward, and many more.
The show will also showcase Voucher Rain, a fun interactive game where shoppers can slash their way to collect vouchers.
Taylor Swift will be performing live!
As if it's not bongga enough, a special simulcast performance of Grammy Award-winning singer and songwriter, Taylor Swift performing love at Lazada's sister brand, TMALL Gala Show, will also be live-streamed on the app.
I guess by now, you know the drill! Check all the 11.11 items for sale on the Lazada app now and Add-to-Cart your heart away! That way, you'll be able to check them out on 11.11 and score as much low-priced items as you can. Alam na, it's the holiday shopping season already. Enjoy shopping!
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